Due to the cooperation with Mrs. ao. Univ.Prof. Dr. Elfriede Penz from the Institute for International Marketing & Management of the Vienna University of Economics and Business, we offer personnel consulting with brand competence.
Our offer ranges from the analysis of the existing employer brand to measures for the optimization of the employer brand, in the course of concrete personnel search projects or even detached from them.
Successful personnel search projects are based on an optimal communication of the corporate culture and clear expectations. The decisive factor is the coordination of employer branding and recruiting strategy, especially when it comes to addressing key people directly.
However, analyzing and optimizing employer branding is not only the basis for more efficient recruitment, it also increases employee retention and productivity.
We therefore offer decisive added value through the integration of personnel search, personnel marketing and competence assessment. Employer branding is at the center of our comprehensive advice: to create the right arguments for top candidates and thus to win the competition for the best and to inspire the best in the long term for the company.
The basis of successful companies are their business models: they serve to represent the organization and business activities of companies. In addition to the strategy and the actual business processes of a company, they represent the design of the business. An essential goal is to achieve the consistency of a business model.
Likewise, novel and innovative ideas are reflected in the business model. Whether increasing efficiency, further developing products and services, or implementing innovative ideas - they all result in the further development or innovation of a business model.
Start-Ups are valued on the basis of their business plan due to the lack of economic indicators. The business idea is communicated in the business plan and represents an essential prerequisite for business Start-Ups and a comprehensive consideration of the processes and contents of business planning is required.
Important and complex decisions by customer-oriented companies regarding their market development or market entry require market research. It is also important to find out in a company, for example, how employees deal with changes in corporate culture.
Instruments of empirical social research can be used to perceive the needs of customers and to be able to estimate in time what they want or do not want. It is also possible to see how certain changes in the company affect employees.
Examples of topics in the field of empirical social research are objectives with regard to social science studies and applications, starting points for research (questions, hypotheses, etc.), steps in the research process or research process, the creation of a concrete research design or methods of data collection.
We will gladly give you an overview of methodological possibilities of empirical social research, develop a suitable research design or work with you on a concrete project.